Our Work

The Celebrate Children Foundation works in partnership with the Wisconsin Child Abuse and Neglect Prevention Board to spread evidence-informed prevention programs and services to communities across the state, while engaging in research to develop innovative approaches. Through resource development, the Foundation expands this work by providing support for prevention programs and building a permanent endowment to ensure long-term investments that build strong children, families, and communities statewide.

What is Child Maltreatment Prevention?

Child maltreatment is a significant public health issue across the nation according to the Centers for Disease Control and Prevention. The Prevention Board works to prevent child abuse and neglect before it happens and to address early indications by proactively building safe, stable, and nurturing relationships and environments. This approach is found to protect children, increase resilience, and contribute to long-term well-being. In comparison, treatment or intervention is aimed at responding to and eliminating child maltreatment once it has occurred.

The Foundation and the Prevention Board mobilize research and practices to prevent child maltreatment through effective public policies, evidence-informed practices and innovative programs to support parents and caregivers, collaboration with key partners to leverage resources and implement initiatives, and education of professionals and the public on child maltreatment issues and solutions.

Abusive Head Trauma Prevention

Prevention of abusive head trauma can be achieved through education and awareness. The Prevention Board works with partners statewide to raise awareness about this critical developmental phase in children’s lives, spreading the message that crying is a normal part of development which requires parents and caregivers to have a plan in mind to respond in a safe and healthy way.

What is CLICK for Babies?
CLICK for Babies: Period of PURPLE Crying Caps campaign, is a grassroots public education campaign to create awareness of the leading trigger for infant abuse: frustration with infant crying. 

Now through the end of September 2016, the Celebrate Children Foundation, Prevention Board and local area partners will be collecting donated knitted/crocheted baby caps to give to new parents with the Period of PURPLE Crying educational materials. For more information on the CLICK for Babies campaign, please visit: http://celebrate-children.org/click-for-babies/

CLICK banner - web-learn more

Adverse Childhood Experiences (ACEs)

ACEs are certain negative occurrences in childhood, including abuse, neglect, or household dysfunction, connected to compromised health and well-being in adulthood. Some of the worst health and social problems in Wisconsin can emerge as a consequence of these childhood experiences. The Prevention Board and its partners have supported collection of ACE data to facilitate understanding about the impact of ACEs to inform development of effective prevention strategies.

Child Sexual Abuse Prevention

Child sexual abuse is a form of child maltreatment as well as an adverse childhood experience (ACE) and it tends to co-occur with other traumatic experiences in childhood. The Prevention Board provides support to build awareness and conduct training aimed at prevention.

Community Response Program

Community Response is a voluntary program for families who have been referred to Child Protective Services for alleged child maltreatment but they are not receiving services. This program is family-driven and increases protective factors and strengthens families. The Prevention Board disseminates this program and supports partners throughout Wisconsin in this work.

Legislative & Policy

The Prevention Board develops and advocates for public policies that benefit children and families across the state.

Mobilizing Protective Factors

The Strengthening Families™ Protective Factors Framework guides the Prevention Board’s work and the efforts it supports. This framework helps identify and build on the strengths, assets, and needs of families as a means to enhance the well-being of children while reducing the risk of child maltreatment. The Protective Factors are: 1) Parental resilience, 2) Knowledge of parenting and child development, 3) Social connections, 4) Concrete supports in time of need, and 5) Social emotional competence of children.

Parent Education

The Prevention Board promotes evidence-informed positive parenting education programs that reinforce and build protective factors to strengthen all families.

Project GAIN

Project GAIN is a prevention program and a research project, developed by the Prevention Board and the University of Wisconsin – Madison, School of Social Work, which is implemented in Milwaukee. It addresses the question: “How much maltreatment prevention can be achieved by intervening with at-risk families around economic stressors?” Rigorous program evaluation is being conducted to determine the effectiveness of this strategy.

Public Awareness

The Prevention Board and partners join forces to promote National Child Abuse Prevention Month. You can join the campaign during April to “Say Something, Do Something for Kids.”

Learn more about the Prevention Board efforts to strengthen families and prevent child maltreatment.


Contact Us

Learn more about the Celebrate Children Foundation!


Purchase Your Plate

Drive home the message that you care about Wisconsin’s children with your purchase of a Celebrate Children License Plate.

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